Marketing Manager Shopping Mall
Position is accountable overseeing selling department, planning, develop and execution of integrated selling strategy for store in line with company business objectives. Implementation of the selling strategy – as well as campaigns, events, digital selling, and PR.
• Develop perceive and communicate relevant retail trends to center management – areas to incorporate sales and footstep prediction & reporting;
• Develop and implement ATL and BTL selling campaigns and whole ways to realize sales targets, from inventive transient to analysis and recommendations;
• Preparing the annual selling set up, and guaranteeing that selling objectives square measure achieved, measured and results report back to all relevant stakeholders;
• Develop selling campaigns for retailers as needed, budget management of campaigns in line with overall selling budget and ROI analysis on every promotion and fed back to business;
• Assess the effectiveness of the mall web site and implement content enhancements and new options to fulfill on-line objectives, manage and develop the e-newsletters from the web site as required;
• Provide communication solutions for all events and guest service promotions which has managing the inner guest literature package, which has up-dating mall guides, directory boards and general guest services literature;
• Work effectively with internal departments (leasing, sub-brands, client Service, and guest services to make sure optimum business effectiveness and data is communicated round the business units for brand new store openings, launches, events, changes to procedures, employees newsletters.
Desired Candidate Profile
The fortunate candidate ought to have a Bachelor’s Degree in selling, business management, advertising, mass communication or a relevant field with ten years of expertise in mall selling.
Understanding of retail selling especially the drivers of searching malls
Attention to detail
Good social skills – team approach
Ability to figure to deadlines and keep calm in pressure atmosphere.